The Ford of Cookeville Guide to Transparent Pricing

Ford fair pricing explained to customer

At Ford of Cookeville, car buyers in Tennessee will find everything they need. This means a big selection of new Ford trucks and SUVs, a friendly sales team, and a commitment to going the extra mile with exceptional financing. We enjoy building relationships that extend well beyond the initial sale, and our commitment to transparent pricing is one example.

 

Common Car Financing Fees

Depending on the dealership and the type of new or used car for sale you’re interested in, you may encounter some or all of the following car financing fees. At the dealership’s discretion, these may either be “hidden” in your contract or stated openly from the start of your buying experience.

  • Finance placement fee
  • Destination charge
  • Market adjustment
  • Prep/reconditioning
  • Advertising fees
  • VIN etching
  • F&I add-ons

 

What Makes Us Different from Other Car Dealers?

Customers often ask how our Cookeville, TN Ford dealership is different from other dealers in the area. One of the biggest differentiators is our emphasis on transparent financing. But what does this mean?

 

The Price We Quote is the Price You Pay

At Ford of Cookeville, we put every number in front of you right from the start. This philosophy has three key benefits:

 

  • One clearly stated fee: Our documentation fee for every vehicle and every customer is $798. You’ll see it before you ever sit down to sign.
  • No hidden fees or add-ons: What we quote is what goes in your contract. We offer a variety of warranty and vehicle protection options, but we will never add them on or hide them. You chose what you want. You also won’t find any add-ons you didn’t request like VIN etching or paint protection.
  • We honor our quotes: The “Bait and switch” is not a tactic we have ever practiced or ever will. Instead, the price we quote you is the price we’ll stand behind.
  • No Extra Pressure: You won’t get any pressure from us to buy extras or add-ons.

 

Buy Your next Car at Ford of Cookeville

At Ford of Cookeville, trust starts with transparent Ford financing. Buy from us and you’ll always know exactly what you’re paying for. You’ll also receive all the support you need for a happy, hassle-free ownership experience.